AI Search
How often does ChatGPT search? The 14.4% figure needs a correction.
Ahrefs corrected its headline metric from web searches to recorded fan-out queries. Here is what that changes for AI visibility measurement.
GEOClarity
ChatGPT
Coverage mentioning ChatGPT across GEOClarity’s editorial sections.
Measurement
The AI attribution gap does not come with a universal multiplier
The often-repeated 10x figure traces to one company’s survey comparison. Here is a better way to reconcile AI referrals, discovery, and revenue.
Measurement
What “How did you hear about us?” can measure about AI
Customer surveys can reveal remembered AI influence. They cannot, on their own, recover a complete journey or prove incremental revenue. Better questions and denominators make them useful.